The original line of Strawberry Shortcake toys was made by Kenner from 1979 to 1985. Based on a rag-doll drawing that first appeared on greeting cards, the Strawberry Shortcake characters were made into scented dolls with food-themed names.
The First Issue Strawberry Shortcake dolls had flat hands and didn't come with pets. Later versions had pets and curved hands that could hold accessories.
As the line grew to include the International Friends, Sweet Sleeper dolls, Party Pleaser dolls, Berry Baby dolls, Baby Blow Kiss dolls, and Berrykin dolls, there were variations of the original characters and some new characters added in as well. The world of Strawberry Shortcake also included villains!
Strawberry Shortcake and her friends also needed a place to live, so the Berry Happy Home dollhouse was added to the line in 1983.
The Berry Wear doll clothes line offered additional fashions the dolls could wear.
The Strawberryland Miniatures featured miniature PVC figurines of Strawberry Shortcake and her friends in various poses and activities. The Deluxe Strawberryland Miniatures line featured sets with multiple pieces and had parts that really moved.
Production of the original Strawberry Shortcake line ended in 1985. While Strawberry Shortcake toys have been revived several times since then and are still being produced today, these classic vintage originals have become beloved favorites for many collectors.
In 2015, The Bridge Direct reissued a Strawberry Shortcake doll to celebrate Strawberry Shortcake's 35th Birthday. The doll was a replica of the original classic 1980s version with the same poufy hat, red dress, green and white striped tights, and brown shoes. She was scented like the original version and there were holes in the front of the box so you could smell her nostalgic strawberry scent without taking her out of the box.
Due to the popularity of the 80s design, more characters were released in 2016 and the line of Classic Reissue Strawberry Shortcake Dolls continues to grow.
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