Rainbow Brite

Rainbow Brite

Rainbow Brite is a media franchise created in 1983 by Hallmark. The franchise included an animated series, dolls, ephemera, and other merchandise.

Rainbow Brite is a magical girl who lives in Rainbow Land, a place at the end of a rainbow where all the colors of the world are created. Once dark and grey, Rainbow Land became happy and colorful with the help of Rainbow Brite and her friends, the Color Kids.

In 2014, the Rainbow Brite franchise returned with a 3-part miniseries. In 2015, Hallmark created a new line of Rainbow Brite dolls and merchandise.

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