Fisher-Price Toys was founded in 1934 by Herman Fisher, Irving Price, Margaret Evans Price, and Helen Schelle. Margaret Evans Price was Irving's wife and was an illustrator and artist of children's books. Many early toys were based on characters from her books. The toys encouraged learning and often had moving parts.
One of the most popular lines by Fisher-Price is the Little People toys. The Little People were originally called the Play Family. The Little People line included people and animal figures with simple designs that were easy for young children to hold.
There were many playsets for the Little People, such as the Play Family A-Frame, Airport, Camper, Children's Hospital, Farm, Fire Station, Garage, House, Sesame Street Clubhouse, School House, and many more. Almost anything that could be done in real life could be done in imaginative play with the Fisher-Price Little People.
Fisher-Price toys have always been known for their high quality and durability. Early toys were made of wood and metal, and later toys were made of hard, sturdy plastic. For this reason, vintage Fisher-Price toys have become quite collectible and last long enough to be passed down to the next generation of children.
Many classic Fisher-Price toys have been reissued due to their popularity and are still sold today.