Cheer Bear is one of the Care Bears and is dark pink or red with a rainbow on her tummy. Her play piece accessory is the Merry Megaphone.
According to a promotional brochure from 1984, "Cheer Bear has a bright and cheery rainbow."
On a poster featuring a saying for each Care Bear, Cheer Bear says:
"I'm the brightest bear of all and I just love to turn frowns upside down! I've always got a mile full of smiles tucked away in case you're ever feelin' blue."