Grams Bear is the grandmother of the Care Bears and is pale blue with a pink shawl around her shoulders. She has a dark pink rose tied with yellow ribbon on her tummy. Her play piece accessory is the Lovin' Basket.
According to a promotional brochure from 1984, "Grams Bear has a red rose tied in a bow to show how strongly the Care Bears family is tied together."
On a poster featuring a saying for each Care Bear, Grams Bear says:
"I've got love for all my Care Bears. I care about everything you do too 'cuz that's what Grandmas are for!"